Moving from outdated to upmarket

Conversion Rate Optimisation Facebook

European Antiques is known as a well established and highly regarded Auckland based antiques dealer. In 2018 they decided to move from their outdated website to a modern fresh look to attract more sales.

It can be a struggle for many entrepreneurs to find the time to sit down and sort out that elephant in the room – the digital marketplace known as “Your Website”.

This was no exception for Meredith from European Antiques who contacted us with a goal in mind to showcase the hundreds of exquisite antiques she has on offer.

The outcome of it all? Well you can see it for yourself over on their new website – www.europeanantiques.co.nz.
“The new website is now easy to navigate, is highly visual and engaging.”

The challenge wasn’t simply slapping on a new coat of paint but to design a fresh upmarket website from the ground up that not only matched Meredith’s expectation but exceeded it. The key functionality of the new website needed to include:

  • Better customer experience and engagement
  • Improved product gallery with zoom function on images
  • An up to date platform for enquiries
  • The opportunity for adding-on online shopping in the future
  • Easy to use backend editing functionality

“We were delighted with the opportunities provided by Orchid to improve on our vision. We ultimately had a better solution than what we first envisaged.”

The process to reach this goal included providing key mockup visuals to Meredith before actually coding the changes which saved time and money. Meetings in person, through skype, and over the phone were streamline and effective to working out how to overcome the challenges along the way.

The results through Google Analytics and Hotjar heatmaps showed us a clear takeaway – that customers were spending more time engaging in products, cycling through images, and sharing on social media. Success!

“Easy navigation and a better presentation of products through the new product gallery has been well received. Sales have resulted over the phone simply because the website photos now show the clear detail of antiques available for purchase.”

A look ahead:
“The ability for customers to ultimately buy direct from the new website is the next phase we look forward to working towards.”

“A big thank you to the team at Orchid for delivering a fabulous new website.”

Thinking it’s time to bite the bullet and give your customers the real experience they deserve? Get in touch with us today about how we can turn your website from outdated to upmarket!

Article written by

Sam Kamani

Discover how to build your App fast and under budget

Get the inspiration and know-how you need to get your mobile app or website idea off the ground. Don’t miss out on the latest articles, guides and startup news.