Have you ever started filling a bucket with water, only to find there was a crack in the bottom? What’s your first response – to turn the tap on further and pour more water in? Of course not! Even my preschooler children would know they need to find a new bucket or come and get me to fix the crack with some duct tape. Let’s think of your website as a bucket, you’re trying to capture new leads and paying customers. If most of your web traffic are browsing your […]
Custom Audience targeting on Facebook
Do you have a stale email list? Or perhaps a large list with thousands of subscribers who are still non-paying customers? There is a powerful advanced feature with Facebook ads that you should definitely try out: Custom Audience targeting. With Custom Audience targeting you can upload a list of email addresses (or phone numbers) and Facebook will match those with their user database so you can show ads to your chosen audiences (you can expect a 20-40% match rate). It’s a similar concept to retargeting, except it allows you to […]
Are you benefiting from Enhanced Campaigns?
Recently Google introduced Enhanced Campaigns which are significantly different to the way AdWords campaigns used to work. Most of the changes are helpful, although there are one or two things to look out for (especially if you haven’t taken much notice since your campaigns were automatically upgraded). Bid Modifiers Before enhanced campaigns if you wanted to set up specific targeting (e.g. Ad scheduling, geo-targeting, device targeting, bidding strategy) you’d have to set up a separate campaign for each of your strategies. These can now be done using bid modifiers. Bid modifiers […]
Why One Great Keyword Trumps Thousands of Good Ones
I’ve seen a lot of AdWords accounts in my time and without fail the biggest problem I see is not bad ad copy, or poor sales copy on their website (though that is usually a problem too – we’ll go over that later!), it’s the fact they’ve chosen WAAAYYY to many keywords to focus on. This means they’ll be paying much more per click than they need to and a lot of the keywords will have a very low click-through rate. A keyword by the way, is the search term […]
Choosing the Right Keyword for Your Google AdWords Campaigns
A successful AdWords campaign lives and dies with your choice of keywords. To get a healthy stream of leads/customers coming to your website, you need to keep your AdWords campaigns laser focused. You wouldn’t set up shop in the Sahara desert selling sand, so don’t target search users who aren’t searching for your solution. “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” – Seth Godin Remember, the person using Google is in ‘research-mode’. They’re looking for an answer to their […]
How to Write Ads that get Clicked
Without a doubt, ad copy writing is an art. You have a set canvas to work out (with specific character limits for each line, and your goal is to create a masterpiece that converts Google search users into paying customers. The good news is, you don’t have to be a professional copy writer, to still get good click-through rates on your ads. Below are some guidelines you should follow when writing your ads (but remember you should always test your ads against other ads, sometimes ads may break all of […]
How to Set Up a Google AdWords Account
Setting up an AdWords account for the first time can be pretty intimidating. You’re confronted with a whole lot of jargon that it seems you’re supposed to already know. What’s a campaign What’s an Ad Group? What’s a keyword? Here’s a quick 1 minute video I’d recommend any AdWords beginner watch. It explains the correct way to set up ad groups, and why you can’t have hundreds of keywords in one ad group. If you’d like to learn more about AdWords and how you can use it to cost-effectively bring […]
